The Munich-based strategy consultancy and experience agency Elevate Partners is launching emeryAI, an AI-native platform that solves the oldest problem in B2B: marketing and sales don't speak the same language—and lose the customer before the first conversation even begins.
The customer journey has fundamentally changed. Purchase decisions are no longer made during sales conversations – they are made before. Prospects first interact with dialogic AI systems to understand their problem, categorize options, and prepare decisions. Companies that do not shape this moment themselves leave it to others.
At the same time, the fundamental structural problem in B2B remains unsolved: marketing generates visibility, sales needs intent. There's a gap between the two that classic funnels, websites, and campaigns cannot close. And whoever surrenders this initial moment to external platforms not only gives up the customer relationship but also the data generated in the process. emeryAI is the answer to that.
The customer journey has fundamentally changed. Purchase decisions are no longer made during sales conversations – they are made before. Prospects first interact with dialogic AI systems to understand their problem, categorize options, and prepare decisions. Companies that do not shape this moment themselves leave it to others.
At the same time, the fundamental structural problem in B2B remains unsolved: marketing generates visibility, sales needs intent. There's a gap between the two that classic funnels, websites, and campaigns cannot close. And whoever surrenders this initial moment to external platforms not only gives up the customer relationship but also the data generated in the process. emeryAI is the answer to that.
What is emeryAI
emeryAI is a branded AI interface—a conversational system that acts on behalf of a brand, with that brand's logic, within the context of the respective customer. It complements the existing website as a conversational decision layer: it recognizes purchase intent, guides through complex portfolios, qualifies leads, and hands over structured intent profiles directly to marketing and sales.
The platform supports four core use cases: generating leads, mediating offers, relieving support, and attracting talent. Implementation takes place within weeks—directly integrated into the existing website, without migrating existing CRM or helpdesk systems. The foundation is a structured data audit for AI readiness, on the basis of which the decision logic is developed together with the company. emeryAI is built as a dedicated system based on the company's brand logic—with clear control over content, behavior, and data storage.
The platform supports four core use cases: generating leads, mediating offers, relieving support, and attracting talent. Implementation takes place within weeks—directly integrated into the existing website, without migrating existing CRM or helpdesk systems. The foundation is a structured data audit for AI readiness, on the basis of which the decision logic is developed together with the company. emeryAI is built as a dedicated system based on the company's brand logic—with clear control over content, behavior, and data storage.
"We have been working with B2B companies for years that possess exceptional knowledge – and yet they lose the initial moment of the customer relationship. AI is taking over first contact. And the oldest problem in B2B – aligning marketing and sales – doesn't get smaller because of this, but rather more acute. emeryAI is our answer to that: a system that gives back the initial moment. In the name of the brand. With the logic of the company."
Patrick Wachner, Founder of emeryAI / Managing Partner of Elevate Partners
Patrick Wachner, Founder of emeryAI / Managing Partner of Elevate Partners
Target Audience: B2B Mittelstand and Hidden Champions in the DACH region
emeryAI targets medium-sized B2B companies in German-speaking countries — from established family businesses to highly specialized hidden champions. What they have in common is deep expertise, complex products, and a growing distance between initial interest and the first conversation. emeryAI bridges this gap — for organizations where marketing and sales share responsibility for revenue. In a time when customer data increasingly originates and resides on US platforms, emeryAI offers a decisive advantage: data storage within the European context — with full control over your own customer intelligence.
Beta Program: Leaders first. Followers later.
emeryAI is launching with a limited beta program for select B2B companies in the DACH region. Admission is selective—no sales pitch, but a structured conversation at the decision-maker level. The beta program runs until July 2026.
About emeryAI
emeryAI is an AI-native product from Elevate Partners, a consultancy based in Munich specializing in positioning, strategy, and digital experience. Behind emeryAI is an experienced team from strategy consulting, product development, and technology: Patrick Wachner (Strategy), Karolina Orawski (Operations), and Tobias Karnetzke (Technology). The team has been supporting B2B companies at the interface of strategy, marketing, and sales for over a decade—medium-sized businesses, innovation leaders, complex systems.