October 7, 2026
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3-minute read
Brand is either a system or a relic
In the age of AI, a brand is no longer a communication concept. It is an operational system.
Insight
A conversation with your brand doesn’t have to start on your website. It emeryAI ’s where your prospects are right now.
emeryAI runs on your website and is the target of your marketing campaigns
Table of Contents
A conversation with your brand doesn’t have to start on your website. It emeryAI runs embedded on the page and as a standalone application under its own URL, behind campaigns, QR codes, and newsletters. Both paths lead to your insights directly in your dashboard at the end.
The conversation doesn't always start on your website
emeryAI It can be used in two ways: Embedded on your website and standalone under its own URL.
In the embedded mode, visitors open the interface via a launcher button in a layer directly on your website. In the standalone mode, the interface runs as a separate application with its own URL.
This article shows when which type of use is suitable and what you can do with it.
The gap: What was missing until now
Anyone who thinks of AI on a website usually sees a typical chat bot window at the bottom right. It waits until someone clicks on it. Anyone who misses it gets nothing from it. Therefore, emeryAI the AI can’t learn from it. Embedded mode Integrate it in many ways into your website and respond to the context of the page.
Interested parties may see an advertisement from you, scan a QR code at the trade fair stand or read your newsletter. The link behind it so far leads them to a landing page with text and a form. If they have a question there, they in most cases submit the form and then wait for a response.
With that, things emeryAI are completely different: now the wait emeryAI is Standalone mode after the advertisement is posted to the interested parties and is immediately ready for conversation.
The first conversation emeryAI begins where the interested party is right now and at exactly that moment.
One interface, two uses
The conversation emeryAI begins where the interested party is right now and at exactly that moment. On your website, the interface is an integral part of the page. Behind a campaign, the interface is the direct target, as a standalone application. Completely without a website.
Both methods work simultaneously. So you don't have to choose one mode.
In both cases, they answer emeryAI questions based on their knowledge, recognize what interests the visitor, and pass on requests in a well-structured way to your team. After the conversation has taken place, you can see what happened in the emeryAI dashboard as usual.
Both methods work simultaneously. So you don't have to choose one mode.
In both cases, they answer emeryAI questions based on their knowledge, recognize what interests the visitor, and pass on requests in a well-structured way to your team. After the conversation has taken place, you can see what happened in the emeryAI dashboard as usual.
Embedded - Visitors are taken directly to your website
The embedded mode: emeryAI is integrated into your website. You decide which pages and elements on your website can be emeryAI interacted with.
The advantage: Visitors don’t have to leave your site and look for a contact method. The question arises while reading, and the answer is right there in the interface itself. The visitor stays on your website.
How it works
Almost every element of your website can emeryAI serve as an interaction element and a starting point for a conversation. An individual question is then emeryAI submitted, which is related to the context of the website.
For example, an interested party clicks on a button on your website. The interface opens and emeryAI advises on the context of the page. The visitor does not have to type the question themselves. The button simply passes it on to the interface.
Through a variety of interactive options, you can emeryAI directly reference the content of your website.
Examples for conversation starters:
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Button under the product description: „Explain to me how product X works."
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Entry in the FAQ: „How much effort is involved in integration?"
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Icon link next to the technical data: „What does this value mean in practice?"
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Link on the comparison page: „What distinguishes product X from product Y?"
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Map of a reference: „How did the project go with this client?"
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Link in the price list: „Which package suits a company of our size?"
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Job advertisement in the career section: „What does a typical workday look like in this position?"
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Tile on the service page: „Is there a service partner near me?"
The launcher is the standard interaction element for emeryAI. It docks at the edge of your website. It moves with scrolling and can be configured individually (see the screen edge on the right).
Every button, Text link or any image can serve as the starting point for a conversation. The question asked is simply passed on via the data attribute.
Talk-Box is an input field that can be positioned freely. Visitors can directly ask individual questions.
Mark this text:
emeryAI is where your prospects are right now and ready to have individual conversations immediately. With your expertise and your knowledge.
* available only on desktop
Standalone - leads directly to conversation as the goal of your campaigns
The standalone mode: emeryAI runs as its own web application under its own address (URL). Whether it’s an ad, a newsletter link, or a QR code. You can use that address anywhere as a destination, just like you would link to a landing page elsewhere. In the standalone mode, emeryAI no website is needed.
The advantage: Standalone works immediately without any further adjustments. You don’t need any code integration into your website. This is helpful if a relaunch is imminent or an integration into the website isn’t currently feasible quickly enough. It emeryAI ’s ready to go right out of the box.
Possible uses for standalone operation:
- Campaign: The advertisement on Google or LinkedIn leads directly to a conversation.
- QR Code: on a display stand, brochure or packaging.
- Newsletter: The link in the mailing opens emeryAI instead of a subpage.
- Terminal: an info screen in the showroom, displaying the interface via URL in the browser.
See all insights in one place
No matter what method of engagement was used during a conversation: the insights are available in your dashboard. Interests are collected emeryAI anonymously from every conversation. If a conversation leads to a lead, it is converted into a contact. Conversational Insights to your sales department.
Good to know
- Embedded needs a script on your website.
- Standalone only needs the link. Where it appears, you decide.
- Conversational Insights arise when a conversation becomes a lead. Interests are captured emeryAI in every conversation.